Ask ten people what they think lead generation is and you’ll get thirteen definitions. For the most part, it involves obtaining names and contact information for titles you have targeted.
We believe it’s as much about market intelligence and uncovering a qualified lead, as it is about finding a name.
Every lead is initiated with a call and every call has two goals...
Qualify The Account
Using your definition of what makes an account qualified.
Confirm The Lead
Have a conversation with someone to confirm the lead. Ideally, have a conversation with the lead.