How to Use a Reverse IP Tool
Knowing who is visiting your website can be very useful from a sales and a customer service perspective. We’ve come up with the top 3 ways B2B companies can use a Reverse IP or website visitor identification tool like Bay MarketForce Web Leads.
Track Hot Prospects
You might have a list of hot prospects and accounts that you’ve been marketing to and targeting. Create some visibility into what those prospects are doing on your website. See if your content is driving them to the pages you want.
Or, determine if they might be interested in different aspects of your business. You can optimize your marketing campaigns and sales calls to focus on the pages that they visited.
This is also a great way to prioritize your sales and marketing outreach. Keep the accounts and people that are visiting your site more often at the top of your list to stay in front of them.
Prospect For New Business
The Web Leads tool can help identify and discover businesses that you may not be aware of that are interested in your product or service. This is effective when you’re running digital marketing and advertising campaigns. You can see people clicking on your ads and content, but you can’t identify which company it is. This is also a great way to keep your sales teams prospecting funnel nice and full.
The Qualified Leads and Developed Leads versions of Web Leads includes 1-3 contacts with contact information for the visiting account. Our team will attempt to match the best titles for your sales team to speak to. All account, contact, and page visit information is delivered right to your sales team.
Upsell Existing Clients
Upsell! Or use a customer visit as an opportunity to be of service. When you can see what your clients are looking at on your website, you can help serve them better. Determine what clients are viewing and researching on your website for potential customer service touches or a new sales opportunity.
For more information on how your business could take advantage of knowing who is visiting your website, contact us below.